Très bon résumé de Terry Flynn sur le baromètre Edelman 2015 de la confiance envers les organisations qui s’érode davantage dans tous les secteurs.
I had the pleasure of attending the release of the 2015 Edelman Trust Barometer Annual Global Study results in Toronto on 3 February 2015 at the kind invitation of Bob Richardson (a long-time friend from our days as student leaders at Carleton University). I also made the journey in from Kitchener to see my fellow A.W. Page Society board colleague, Richard Edelman, whom I’ve always respected as one of the profession’s most influential thought leaders.
The bottom line from Richard’s fast-paced presentation on the global results is that trust, as an earned outcome of stakeholder relationships, took a beating in 2014. All sectors (business, government, NGOs and media) experienced an « evaporation of trust » due in part to a number of global crises and events that caused the public and influencer groups to have less trust across all institutions.
Among the most interesting findings from the report, especially for Canadian…
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